New clues on contamination and perceived quality of second-hand products

This study investigates if contamination perception of personal second-hand products by the previous owner can be used as a clue consumers to evaluate its perceived quality. Data were collected through an electronic survey with 332 Brazilian consumers. Descriptive, correlational, one-way ANOVA and General Linear Model tests performed analyze data. The findings confirm that alter quality and, therefore, considered extrinsic clue. However, this relation moderated other factors such socioeconomic condition, value consciousness source-subject contamination. Although purchasing is becoming more popular, few studies aim understand how these items.